In 1996, Texwinca acquired the trademark "BALENO" and established the Baleno Holdings Limited as the holding company. Being a famous casual wear brand name in various Asian countries, Baleno was launched in the Mainland China and Hong Kong in 1996. Thanks to the clear-cut aims and market strategies of Baleno Holdings Limited, the Baleno chain has achieved significant expansion in regions like mainland China, Hong Kong, Taiwan, Singapore and the Middle East in a mere 13 years' time. To give a rough idea, there are over 3700 chain-shops throughout the world.
Natural and simple is the motto of Baleno. The brand also provides a full range of casual wear with the emphasis of "value for money" in this mass market. Offering a competitive price and outstanding quality on its products ensures Baleno's significant market share.
Baleno Holdings Limited is striving to become the largest fashion-retail enterprise in Asian in the future. To boost its fame further, various top celebrities are invited as Baleno's spokespersons. Well-defined progress targets have also been brought into play. It is the successful and frequent innovation evolutions which ensure Baleno to achieve its great feat and sound expansion today. Bright and clean is the immediate and the strongest impression our customers would develop whichever Baleno shop they visit. Excellent services and the high product quality are beyond everybody's expectations. It is thus not difficult to understand why Baleno can hold the key of success.