Frankfurt will play host next month to the world premiere of Hyundai's i30 hatch, which promises to deliver bold, new styling. And
it's a fair bet that rival manufacturers will be paying very close
attention to the new car on the day the show opens in the German city. An all-new design (pictured here as an artist's rendering), the i30 will be the latest Hyundai model to adopt the corporate look branded as 'fluidic sculpture'. “When
designing the all-new i30, we used strong, fluid lines to sculpt a car
which looks athletic while exuding a sense of constant motion, even when
stationary, ” said Thomas Bürkle, Chief Designer at Hyundai Motor
Europe Technical Centre.
“From
the rendering, you can see how we managed to give the car a bold
stance, transmitting a confident attitude through sporty characteristics
and dynamic proportions. In this way, the car is very close to the
recently unveiled i40, and we want people to recognise the Hyundai
design DNA on those two models,”
Since
the current i30's introduction to Australia, it has been an important
element in Hyundai's local product range. Indeed, it's credited by
Hyundai Australia's Director of Marketing, Oliver Mann, as the car that
has, singlehanded, lifted the company's brand image in Australia from
where it was. The new model will be no less important.
“The
next generation i30 will play an important role in continuing the
development of the Hyundai brand in Australia,” said Mann. “We launched
the current i30 in late 2007 and since then the car has been recognised
with numerous awards, including an Australia’s ‘Best Small Car’ award
for three years running.”
