2012 Hyundai Equus Ultimate

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The 2012 Hyundai Equus Ultimate is a reasonably executed flagship luxury sedan -- but should anyone care? Flagship luxury and sound financial sense just don't go together, and that's what makes the 2012 Hyundai Equus Ultimate so tough to review.
Pricewise, the $66,650 Equus Ultimate -- the more expensive of two trims -- competes with midsize luxury sedans like the Mercedes-Benz E550 and Infiniti M56, but no one is going to cross-shop those vehicles. That leaves the Equus fighting cars like the Lexus LS 460 and Mercedes-Benz S550 -- vehicles that, even in their old age, can stifle the 2012 Equus' arguments for rational luxury on a price-independent level.
Interior refinement on the Equus is exactly what you'd expect for a proper luxury flagship, though there are a few small omissions. We aren't talking about big stuff here – little amenities like power lumbar adjustment for the front passenger seat, side bolster adjustments for the front chairs or a one-touch close feature for the sunroof, for example. Still, our Ultimate-spec tester's cabin arrived positively lousy with bells and whistles – niceties like a heated steering wheel, heated and cooled seats all around, a refrigerator in the rear console, power sunshades and a rear entertainment system.
What separates the Ultimate from the base Equus is its rear seating configuration, ditching the three-passenger bench seat in favor of two chairs with a fixed center console. The rear passenger-side chair – the one we've named the "executive throne" – even has massage and recline functions. If you ever have the chance to sit in a four-passenger Equus, we highly recommend spending no less than five minutes exploring the features of the royalty seat. Be warned, though – even with the Equus' longer wheelbase over the Genesis, those rear seats don't offer as much legroom as you might think.
Hyundai will continue to offer its unique ownership experience for 2012 Hyundai Equus customers, including tailored dealership showrooms, “Your Time, Your Place” at-home vehicle demonstrations, valet service appointments and an interactive owner’s manual for Apple iPad and Android tablet devices.
The sales and service experience for 2012 Hyundai Equus is unlike any other in the industry, with a focus on the customer’s time and convenience. Prospective buyers can participate in the “Your Time, Your Place” valet test drive program, where a specially trained Product Champion will deliver an Equus to their home or office for a personalized shopping experience.
2012 Hyundai Equus features the industry’s first interactive owner’s manual, providing a convenient and simpler way for owners to become familiar with the full capabilities of the vehicle.
When service is required, Equus owners can schedule their maintenance and service through a simple online scheduling system or from the interactive owner’s manual. An Equus owner can also choose to have their vehicle picked up at their home or business, with a complimentary loaner dropped off. Once service is completed, the owner again chooses the time and location for the vehicle to be delivered.
source:autospectator.com